The Paradox of Choice

Last week I wrote about the dilemmas of too much information. It strikes me that too much information is like having too much choice. It complicates things, even though there’s a good side as well.

The paradox of choice caught my attention when I was teaching college classes about consumer issues. In the TED Talk below, researcher Barry Schwartz speaks about choosing consumer goods, but his findings can also be applied to health and wellness decisions. Continue reading